看到標題或許你會嚇一跳,是夾帶病毒的影片嗎?
又或許跟行銷牽扯上,不禁會讓人聯想到那種會亂開廣告的病毒影片@@!
其實跟病毒牽扯不上關係,由於YouTube的火紅,外國人發明了一個單詞,
"Viral Video",意思是說,就像是病毒一樣,在很短的時間就可以散佈
給一堆人知道,說到這個大家就不陌生了吧!
短短的2分鐘左右短片,或許拍攝手法不如專業攝影,但卻能拍出讓人能
印象深刻,不得不分享給朋友的影片內容,達成低成本高效果的行銷手法。
如同IPTV、BLOG一般,起初都是民間的娛樂技術,在許多大公司、政府眼中
可是像X一樣不值錢,而現在越來越多民間技術被挖掘,展露出其中的新價值。
The Secret Strategies Behind Many “Viral” Videos
1: Not all viral videos are what they seem
2. Content is NOT King
3. Core Strategy: Getting onto the “Most Viewed” page
4. Title Optimization
5. Thumbnail Optimization
6. Commenting: Having a conversation with yourself
7. Releasing all videos simultaneously
8. Strategic Tagging: Leading viewers down the rabbit hole
9. Metrics/Tracking: How we measure effectiveness
2. Content is NOT King
3. Core Strategy: Getting onto the “Most Viewed” page
4. Title Optimization
5. Thumbnail Optimization
6. Commenting: Having a conversation with yourself
7. Releasing all videos simultaneously
8. Strategic Tagging: Leading viewers down the rabbit hole
9. Metrics/Tracking: How we measure effectiveness
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